Wednesday, 17 November 2010

A Love Story In An Absolut World

We were recently visited at work by a lovely lady from Absolut Vodka as part of a promotional push for the brand. Whilst there she mentioned some of the advertising that Absolut are famous for. She also mentioned a short film created for them by Spike Jonze. Being an interested admirer of his work I thought I should check it out.

"I'm Here" is a robot love story based on 'The Giving Tree' by Shel Silverstein. In a world co-inhabited by robots and humans this is a humorous yet at times saddening depiction of an unforgiving love for another, regardless of situation.

Brilliantly shot and a well told story this is well worth the watch. And not only is the film great the website is special in it's own right. A series of full screen videos allow you to walk into the cinema and take your seat for the latest presentation. An experience that really adds to the film. Check it out.


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